A director of a company must act in the way they consider, in good faith, would be most likely to promote the success of the company for the benefit of its members as a whole, and in doing so have regard (among other matters) to:


(a) The likely consequences of any decision in the long term;

(b) The interests of the company's employees;

(c) The need to foster the company's business relationships with suppliers, customers and others;

(d) The impact of the company's operations on the community and the environment;

(e) The desirability of the company maintaining a reputation for high standards of business conduct; and

(f) The need to act fairly as between members of the company.

When making strategic and business decisions, the directors consider what is likely to lead to the success of the Company and the Group and to be of benefit to the members as a whole over the long term. When making these decisions, the directors also consider the interests of other key stakeholder groups and seek to arrive at conclusions which will benefit these groups as a whole.

The detailed sections below demonstrate the Company’s reasoning for its strategic vision and how this will benefit the Company and its members in the long term and how the Company desires to maintain high standards, whilst acting fairly for members of the Company. Additionally, the sections include the firm’s vision for its employees and their growth and development, as well as the Company’s operations on the Community and Environment.


At JM Finn we have a unifying reason for our existence, which we believe is central to everything we do. This reason, or purpose, can be succinctly summed up as follows:

By simplifying the financial challenges that investors face, we protect and nurture wealth across generations.

We are cognisant that wealth challenges come in many different shapes and sizes and often when one least expects it. By putting an investment manager as the main point of contact, we look to develop long term relationships with clients of all ages to guide them through the complex world of investing, so that their wealth can last generations.

This resolute focus on treating each client as an individual increasingly helps us stand out in a crowded wealth management industry and has helped us grow into the wealth management business that we are today. We want to protect this business model and therefore have stated a corporate vision that underlines this:

We want to grow responsibly, all the time safeguarding our client first approach and maintaining our reputation for excellent service. 

To do this, we will continue to develop our staff and ensure the firm always upholds a healthy and positive working environment.

To help us maintain a focus on our purpose and ensure we are driving the business in the same direction to achieve our vision, we need to do the right thing for our clients and our staff. This is how we ensure we can build on today’s business to create a business that is suitable for tomorrow’s staff and clients. To help us, we entwine three core values into everything we do to help bring the team together:

Accountability: We stand by our actions and encourage independent thought, which drives an appreciation of our role as stewards of our clients’ wealth and focusses our actions towards doing what’s right.

Integrity: We strive to achieve high levels of performance across our business and will not compromise our moral principles.

Respect: For every decision we make, we look at the impact it will have on our staff and clients, ensuring a single-minded focus on respecting the needs of the individuals we interact with on a daily basis.

By understanding our roles and responsibilities and investing further in our people we believe we can continue delivering on our purpose without compromising the high standards we deliver today.

Our five-year plan

Our five-year plan is built around three core high level initiatives designed to help us achieve our vision.

Revenue growth: To maintain our current high standards of service and to allow us to continue investing in the business, we need to improve revenue growth, primarily via new flows with a combination of organic growth and non-organic growth. We will continue to review and evaluate our client proposition to ensure we are talking to the right clients at the right time about the right level of service.

Cost control: Managing our costs is crucial to sustainable business growth. We will continue to manage this via prudent management alongside a range of initiatives that dovetails neatly with the third pillar.

Simplification: Across both our operational and investment teams, we are looking to simplify and automate our processes and procedures. Automation can help everywhere from internal processes to client communication and servicing to regulatory reporting and monitoring and will allow us to focus on growing revenues, whilst controlling costs in the longer term.

Corporate responsibility

We acknowledge the role we play in our society and our aim is to ensure that our business activities are looked at through the lens of responsibility – to our people, our clients, our environment, our community and our planet.


Please use the following link to see JM Finn’s focus on the success and interest of its employees. 


Please use the following link to see JM Finn’s impact on the Community.


Please use the following link to see JM Finn’s impact on the Environment.

The Company has established a Sustainability Committee and engaged a consultant in 2023 to help develop a roadmap to achieve Net Zero by 2050. A detailed carbon footprint analysis was completed in 2023 and JM Finn is committed to comply at a minimum with climate-related legislation.

Socially responsible investing

Please use the following link to see the firm’s commitments on socially responsible investing.

UK Stewardship Code

Please use the following link to see JM Finn’s approach to the UK Stewardship Code.

Stakeholder Engagement

The company believe in forming strong and direct working relationships with key stakeholders, including employees, clients and suppliers.

Employee consultation

The Company places considerable value on the involvement of its employees and has continued to keep them informed on matters affecting them as employees and on the various factors affecting the performance of the Group and Company. This is achieved through formal and informal meetings, including quarterly staff seminars where updates are provided to all staff on the progress of the Company against its strategic objectives and its recent performance. 

Senior employee representatives are consulted regularly on a wide range of matters affecting their current and future interests. The employee benefit trust has been running successfully since its inception on 27 April 2006. In addition, employees are eligible to receive an annual bonus related to the overall profitability of the Company.


As detailed in the strategic report section, we will continue to put our clients at the centre of our decision making, helping to nurture wealth across generations and provide positive outcomes for our clients.


The Company works closely with its suppliers to help to continue to foster strong working relationships to help the development of the Company and to help the Company achieve its strategic goals. We work closely with our infrastructure and software suppliers to continue to enhance our operating systems to provide the best systems for our employees and portal for our clients.