The campaign from the UK regulator, featuring Emil the Seal, sees the launch of a Firm Checker for consumers to go online and check whether a financial services provider is genuine and authorised to do the business they are promoting. Targeting younger investors, the campaign encourages viewers to check firms before they “seal the deal.” The ad can be found here and the new Firm Checker tool here.
To learn more about how to stay safe online, and what to do if you have been scammed, read our Cyber Security guide here.
