JM Finn has been awarded the 2026 Best Marketing Campaign (Europe) at the WealthBriefing Innovation in Marketing Awards for our partnership with Surrey County Cricket Club.
The awards celebrate firms and teams that demonstrate outstanding creativity, innovation and excellence in marketing across the global wealth management industry. The programme has been created to celebrate organisations that are setting new standards within their areas.
The WealthBriefing panel of independent judges commented: “This outstanding campaign combined a landmark long-term partnership with exceptional commercial results. Creative activation, authentic storytelling and strategic sponsorship delivered new business, outstanding brand recall and significant media value, setting a benchmark for measurable return on investment and lasting marketing impact.”
Commenting on the award, Oliver Tregoning, Head of Marketing said: “JM Finn’s marketing and sponsorship activities are designed to reflect our values: we look to build long-term relationships with our clients and their families to last through the generations – and we apply exactly the same ethos to our partnerships, ensuring our messaging is consistent and our goals evolve in line with the business strategy.”
The firm’s relationship with Surrey County Cricket Club and the Kia Oval dates back to 2003. Over the years the partnership has gone beyond support at elite level cricket to focus on building community, supporting youth development, and fostering the next generation of cricket talent. The partnership extends to kit branding for Surrey’s elite youth academy, helping nurture the cricket stars of the future.
To learn more about JM Finn’s sponsorship of Surrey Country Cricket Club, click here.
