Etsy is the leading global e-commerce platform for special occasion, handmade and vintage goods, spanning multiple product categories, including jewellery, apparel and accessories, wedding, home décor, and craft supplies. Etsy has built a differentiated marketplace and developed a number of key services to help improve seller efficiency and grow volume.
For example, following our recent house purchase, we realised we needed shelving storage. We visited Etsy, found a recommended UK vendor selling rustic hardwood shelves, contacted them with a number of questions and received a swift response. We placed a custom order built to size and colour specifications, that arrived within weeks. Such engagement/customisability is rare from an online marketplace!
The question for Etsy is whether it can drive more frequent visits to its website and become ‘the’ name that comes to mind when consumers think of artisanal/special occasion goods.