An endpoint is any device that can be connected to a network (i.e. a laptop or phone) and CrowdStrike deals in the protection of these devices from cyber-attacks. As the list of endpoint devices continues to grow through the rise of internet of things (IoT) devices, so too does the need for endpoint security.
CrowdStrike provides a solution which compares increasingly favourably to the products of legacy players who are struggling to compete as cloud uptake continues. Whilst legacy players use what is known as signature-based methods, where only previously seen threats can be dealt with, CrowdStrike uses Artificial Intelligence (AI) to detect, but also fight, attacks on endpoint devices.
However CrowdStrike operates in an incredibly disruptive market in which maintaining dominance is no easy feat, as illustrated by the rapid fall of previous incumbents. CrowdStrike argue their platform provides them with an edge and increases the stickiness of their customers. But, if they are to fulfil growth hungry investors’ expectations, they will need to keep innovating on their platform at a rapid pace.